
October is Breast Cancer Awareness Month. Love it! Indeed, we cannot stop educating people and raising money for research & treatments.
I love when they turn the top of the Hancock Center pink. I love the flags on the buildings downtown. I love the fundraising events. I love that I can buy nearly any accessory, office supply, or household appliance in pink.
But that's where I start getting uncomfortable... at what point does altruism get left behind and profit-driven marketing take over?
There's an interesting web site on this very topic,
www.thinkbeforeyoupink.org.
They have an outstanding
list of five questions that they recommend you ask yourself before springing for a BC-awareness product.
1. How much money from your purchase actually goes toward breast cancer? Is the amount clearly stated on the package?
2. What is the maximum amount that will be donated?
3. How are the funds being raised?
4. To what breast cancer organization does the money go, and what types of programs does it support?
5. What is the company doing to assure that its products are not actually contributing to the breast cancer epidemic? (For example, you may be donating 10% of your "specially priced" cosmetic to a BC charity, but does the product contain rBGH or parabens - which may or may not cause cancer?)
Another way of looking at it might be: "Is Something for the cause better than Nothing, or are your allowing yourself to be exploited? (And if the latter, are you OK with that?)"
In 2003, I participated in the
Avon Walk for Breast Cancer. It was a fabulous experience in every way
(except for the heel spur & plantar fasciitis that I developed and still suffer from), and I raised over $2,000 in donations from my wonderfully generous family, friend, colleagues, and even strangers. I felt like I could change the world.
Afterwards, as I was writing to my donors to recap the weekend, I tried to find out how much of what I raised would be returned to the community. The local office couldn't give me a figure since they had to wait until all the year's Walks had been completed. I accepted that, wrote my happy little letter, and didn't reconsider the question until the next year when it was time to sign up.
Now, I certainly understand that an event like this has enormous overhead costs, but I hoped that Avon ("the company for women") covered them. Not so. An estimated 25-40% of what I raised went to overhead. Are you kidding me?!? Aside from giving me a free bottle of lotion that smelled like my Grandma's bathroom, what did Avon give back to the cause in exchange for all that advertising we did?
Perhaps I am being unreasonable here. The Avon Foundation has done
a LOT of good - possibly more than any other charity named after a for-profit corporation. But something about the amount of overhead, the difficulty to get information on the overhead, and the commercial angle (not to mention the old-lady lotion) left me wanting to spend my time & money on another charity.
Be it therefore resolved:
Should I ever wish to do another BC walk, I will pick the Susan G. Komen Foundation's
Breast Cancer 3-Day, and I will personally donate a full 15% of my fundraising requirement to the organization so I can assure my donors that ALL of their money will go to the cause.
Aside from that, should I ever wish to make a monetary difference in the fight against BC, I will make a donation to a charity directly.
And should I wish to score some really cute pink stuff, I'll run up the credit card in October.